2. Observations

The request was made on a frigid Tuesday morning. Step out the doors to focus on an object. For one minute. No other instruction was given. I grabbed my coat and descended down the hall I immediately began to grumble. As I walked out the door the winter wind hit my face and all of my thoughts were instantly frozen. I scrambled to find an object of interest to catch my eye. My choice had been to go to the back of the building which at first I thought limited my vision. I was in the middle of nowhere looking at the interstate and snow covered fields. I walked around the side of the building and looked in the sky and was surprised to see a billboard looking like a camper. This was no ordinary billboard though. It was not a rectangular shape with a picture. It was actually shaped like the camper. That was my initial observation. We retreated back into the warmth of the classroom to discuss our findings. I listened to others describe their objects and found that another classmate had picked the same sign I had and was intrigued to find that the she had noted it was a horse trailer when I had thought it was a camper. We were instructed then to go again for one minute to observe details about our object. I grabbed my coat and went with a better attitude this time because I was curious to see if it was a horse trailer. In my observation the second time, I took a mental note the sign was of a horse trailer. It seemed life size. It was partially covered in snow. I believed it to be an advertisement for a store. It was positioned for any driver traveling on Interstate 74 to see. I believed it to be a good idea for advertisement. Rather than a sign stating the name of a business and listing the products they sold this imagine automatically tells the potential customer what the store is all about. I began to have questions about the marketing technique. Did the sign have a phone number and address of a store on it? I was not familiar with many businesses in this area. Was it lighted so when travelers came through at night they would see, or was it not lighted since the store hours were probably during the day. The sign was meant for travelers on the interstate, however, I was the unintended viewer, standing in the winter elements with my intense gaze at an object in the sky too far away to see many details. I did notice the windows in the trailer. Were they for ventilation purposes, or so the horse could be able to see as he went down the road?